Brazil: User Customized Football Media
A new arena is gathering steam and significance in the Brazilian Internet space: the football blogs. It should be no surprise given how natives are impassioned for the game, and how the latest results of the many championships become part of the casual chit-chat everywhere. Day by day, fervent fans are finding out that blogs and other media possibilities — podcasts, webcasts, foruns and chats — are invaluable tools to display, promote and exchange opinions about the many games, and also to express their passion for their favorite football club teams.
The most evident feature brought by the wave of new entrants in the sports chronicle on the web is the customized report and commentary produced by teams’ fans. Since TV transmissions of football games started in Brazil, referees are not the only ones to be sujected to biased scrutiny of the fans. The obligatory account of the games by speakers and commentators from major TV networks, regular owners of exclusive broadcasting rights, also suffer the sharp analysis — and fiery reactions — from the opinionated crowd of the many clubs’ supporters.











